Resources Library by ANA

Musical insights

The potential of the music-listening behaviour of individuals in designing market research methodologies has hitherto remained virtually untapped. This paper presents a novel method of grouping people in accordance with their personality traits that...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Uttam Sarkar, Sanjay Datta

February 11, 2009

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight

Authors: Alex Gordon, Chris Arning

Company: Flamingo

September 17, 2006

Music in advertising

This paper examines the creativity of music and its effectiveness in advertising using information from a large database of ad pre-testing as well as case histories to illustrate the effects in more detaU. Music works ‘episodically’ to...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Alan Branthwaite, Rosi Ware

Company: KANTAR TNS Malaysia

September 1, 1997

The demand for concerts of classical music

Three Dutch orchestras approached Intomart and SEO for a demand analysis regarding concerts of classical orchestral music in the Amsterdam area. The main object was to determine the attributes that constitute concerts of classical music, as well as...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Bernard M.S. van Praag, Karel C. P. Slootman, Piet Stam, Hans van Ophem, Willem Wijnbergen, Mirjam van Praag

September 1, 1995

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing

Author: Timm Sweeney

June 15, 1993

Measuring an irrational entertainment

In this paper, Ian Fox, a Council Member of the Wexford Festival. Opera, Ireland, traces the evolution of research at the Festival. This started with a simple questionnaire in 1979 which was used to help formulate policy in the 1980s, to a more...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Ian Fox

June 15, 1990

Association technique and jingle analysis

This paper presents an approach to symbolic jingle analysis. The technique is based on the concept that music plays an important part in deciding the emotional charge of an advertising message, not only reinforcing it but also giving it an exclusive...

Catalogue: ESOMAR Congress 1989

Authors: Alessandro Paris, Ivana Ventura, Laura Frontori

September 1, 1989

Utilising the medium of contemporary music

To execute a successful sponsorship, it is essential that marketeers, identify, select and target their promotional activity in a skilful and selective manner. In the following paper we examine a major elusive target market, the youth, whilst...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Paul Pike, Dirk Spiers

November 6, 1985

Summary report on teenage attitudes to television viewing with special reference to 'pop' music

The general purpose of the research reported here was toestablish types of teenage interests with special referenceto television viewing. The objectives of the researchwere to identify programme styles and items which couldbe involved in programmes...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 8, 1973